Unlock China’s 150 MillionPremium Wine Market

marketnumbers

5 digits

Revenue in first 6 months

(Proven case study)

3-6x

Cheaper than French wines

= Higher margins for you

150M

Growing Chinese middle class

ready to pay premium

    While You’re Missing Out, Others

    Are Cashing In

    The Chinese wine market is exploding. Around 150 million Chinese consumers are ready to buy for premium wine, but most South African wineries are locked out

    wine_challenge

    Complex regulations, language barriers, and

    cultural differences keep you from the world’s

    fastest-growing wine market.

    The solution: use successful, proven sales proecess

    Traditional distributors take massive margins and you lose control over your brand positioning and pricing.

    The solution: your own China-store and social media account

    wine_solution

    Every month you wait, competitors establish stronger footholds in this lucrative market.

    The solution: unlock your potential now!

    WOSA Special Pricing

    Exclusive rates for South African

    Wine Industry initiative

      Your Complete China Market Entry Solution

      We handle everything. You keep 100% of your margins and brand control.

      checkout

      Your Own Online Store

      • Professional stores on JD.com and Tmall
      • Your brand frontend
      • No anonymous distribution
      shipping

      Complete Logistics

      • From South Africa to
        Chinese customer’s door
      • We handle shipping, customs,
        warehousing, and returns.
      social_media

      Your Own Social Media

      • Social media campaigns
      • influencer partnerships
      • live streaming that Chinese consumers love
      online_store
      speed

      Fast Setup

      • From zero to first sales in 6 weeks
      • No years-long market research or
        complex negotiations
      marketing

      Target Marketing

      • Reach young, female, urban consumers (under 35)
      • Actively seek new premium wine brands
      impex_picture

      Challenges

      Impex has already successfully ente-red the Italian and, to some extent,the European market. Expansion into the Chinese market is being used as a new market opportunity due to the low level of investment required.

      Without brand awareness or its own market expertise in China, IMPEX sought a partner to help it establish itself in a new market environment.

      Challenges in detail

      First-time market entry in China without local market expertise

      Success in Italy should also be achieved in China without any effort

      No experience with Chinese distribution channels and market mechanisms

      Specific start-up weaknesses

      1. No market knowledge

      No brand awareness and no sales prior to market entry

      Lack of knowledge about relevant Chinese platforms and target groups

      2. Lack of distribution channels

      No online channels (Redbook, JD.com)

      No offline distributors or restaurants as partners

      3. No localized content strategy

      No content tailored to Chinese consumers

      No experience with local social commerce habits

      Results after 6 months

      Already paid

      Store Deposits about 7,500 USD

      We can start immediately

      Optimale Pricing-Strategie für Maximum-Profit

      0% effort

      Full Service Management for all tasks

      We handle logistic, selling, hotline.

      You just focus on making great wine.

      100% flexible & all-included

      No minimum contract • Cancel anytime

      Ad budget, store and social media management

      influencer commission: all included

        hotline

        Why China is Perfect for South African Wines

        100% perfect match

        77% of Chinese consumers prefer soft, slightly sweet reds – exactly South African wines. And the price points in China are 3 – 6 x times higher than in South Africa. So more margin for you. And the Chinese consumers value tradition, family, and sustainable cultivation.

        Enormous sales opportunities

        The market is growing by 25% annually. The affluent middle class currently comprises 150 million consumers and continues to grow.

        New opportunities thanks to fewer barriers

        The tax agreement from 2023 between South Africa and China simplifies everything. There are less tex regulations and more market entry oppurtinities.